Introduction
YÔKE x LIA
Pre-launch campaign for Yôke Female and AW collection for both male and female clothing line.
Deliverables
Concept and ideation, model casting, location scouting. Foto & video creative/art direction including image selection and video editing in cooperation with photographer.
Scope
As part of the pre-launch campaign for Yôke Female and the Autumn/Winter collection, we created a series of videos and stills to build anticipation and spark interest. The focus was on timeless silhouettes and premium materials, captured in a serene setting at the historic Bogstad Farm just outside Oslo.
Credits
Creative, Art direction & graphic design: Magnus Lia
Photography, video, retouch & editing: Daniel Peralta
Hair & Makeup: Enora Olsen
Styling: Line Cartidge
Project manager: Ane Gyllstrøm
Objectives
Creating a pre-launch campaign for Yôke’s autumn/winter collection involved several key objectives
Time Constraints: The campaign needed to be developed and produced within a tight timeline to ensure a timely launch. The concept had to be approved, and models and location booked.
Team Coordination: Effective communication and collaboration between team members, including photographers, stylists, and project managers, was crucial to maintain the project’s momentum.
Visual Consistency: Maintaining a cohesive visual style that reflected the brand’s identity while introducing new elements to engage the target audience.
Solutions
To achieve these objectives, the following solutions were implemented:
Effective project management: Close collaboration and regular updates between team members ensured everyone was aligned, and any issues were addressed promptly.
Strategic planning: Detailed planning of the production process, including timelines, concept approval, and bookings for models and location, kept the project on track.
Creative direction: Through carefully curated images and videos, the brand’s aesthetic was highlighted while creating a visual appeal that resonated with the target audience.