About
MAGNUS LIA
CRATIVE LEAD & DESIGNER
CREATIVE DIRECTION / ART DIRECTION / GRAPHIC DESIGN
Strategy, visual identities, branding and digital design. Art direction for video/photoshoots and content production
Background & path
Building brand signatures
With a broad range of experience across brand identity, digital design, content production, product development, and lifestyle branding, I help shape meaningful brand experiences that resonate across both digital and physical touchpoints. Whether I’m building from the ground up or evolving an existing system, I work conceptually and structurally to craft cohesive, user-centered solutions that align with business goals.
Design as a strategic tool
My approach combines strategic insight with hands-on execution, ensuring that every aspect of the brand is thoughtfully designed, from early-phase exploration to late-stage implementation. I thrive where creativity, strategy, and user needs intersect, and am adept at balancing high creative ambitions with real-world constraints.
Impactful design goes beyond aesthetics. It defines direction, purpose and character.
Creative Hybrid
Fluent in both strategy and design, I lead with a collaborative mindset. I enjoy working closely with multidisciplinary teams, including marketing managers, stakeholders, and cross-functional partners, and I integrate emerging tools and technologies to stay agile and relevant. Whether in-house or at agencies, I consistently deliver impactful design and communication that shape brand narratives, drive user engagement, and support business growth.
Sustainably
I aim to work as sustainably as possible, integrating environmental awareness into every stage of my work. This means making conscious choices in materials and processes, always looking for solutions that reduce impact while maintaining quality and creativity.
Creative Direction
Creative Direction and discipline lead with responsibility for art direction, brand identity, and visual output. Leading planning and execution, from idea and concept to final assets, in close collaboration with the team and cross-functional external partners.
Art Direction
Art direction for lifestyle and innovation-driven brands from concept to launch, building identities, design systems and tone of voice across fashion, off the shelf products, tech, MedTech, mobility, marine and lifestyle industries. Balanced strategy with hands-on execution, collaborating with engineers and product teams to align visuals with product logic and user needs. Delivering storytelling, product graphics, naming, user guides and technical documentation for several award-winning projects.
Graphic Design
Working across consumer, lifestyle and regulated segments, delivering campaigns, packaging and branded environments. Take responsibility for full campaign development, from concept to final rollout across e-commerce, in-store and digital platforms.
Producing retail concepts, wayfinding systems, label programs and product graphics. Can take on a central roles in visual updates and brand identities.
