Introduction
JUNKYARD x LIA
Junkyard SS2024, one of four omni campaigns produced back-to-back winter 2024.
Deliverables
Concept and ideation, model casting, location scouting, campaign design, foto & video creative/art direction including image selection and co-editing.
Scope
This location-based production covered the full process from pre-production to final assets. In close collaboration with the stylist, photographer and project lead, we handled concept development, casting, and location scouting, both remotely and on-site in Gran Canaria. The goal: to capture lifestyle and product shots that seamlessly supported the web shop structure and ensured full coverage for social, retail and online platforms.
Credits
Creative / Art direction & graphic design: Magnus Lia
Photography, video, retouch & editing: Daniel Peralta
Hair & Makeup: Enora Olsen
Styling: Line Cartidge
Project manager: Ane Gyllstrøm
Graphic production: Elena Røine
Local prod. company: Pop House Productions
Models: Stella Katz & Malik
Objectives
With limited time on location and multiple campaigns to shoot, tight logistics and clear planning were crucial.
Each image needed to serve both brand and commercial goals, aligning with seasonal messaging while supporting category and product navigation across channels.
Solutions
Through detailed planning and hands-on execution, we produced four campaigns in five days, including the full summer campaign and a linen drop. The result was a cohesive, high-impact campaign with strong seasonal identity and a clear CTA.
All assets were reviewed, edited and finalized in close collaboration with the photographer and post-production team, ensuring consistency across web, social and in-store.
