xLia • CREATIVE HYBRID STUDIO

The process is never identical, but patterns emerge. Insight is key and briefs may shift, leading to outcomes you didn’t imagine.

Mission

What matters is purpose
CREATIVE DIRECTION / ART DIRECTION / GRAPHIC DESIGN

I believe in a hands-on, collaborative approach, one that combines insight, intuition and great execution.

Insight & Strategy

Clarifying context and direction

Every project starts with defining the challenge, goals and user context. This phase may include research, stakeholder input and short-format workshops, all aimed at building a strategic foundation that guides decisions throughout the process.

Concept & Form

Translating insight into creative direction

Based on findings, I shape ideas into concrete concepts, through sketches, design hypotheses, naming explorations, moodboards and narrative frames. This applies to everything from brand identity to campaign direction and product presentation.

Testing & Iteration

Refining through validation

Key components are reviewed and tested when relevant, with users, teams or decision-makers. Feedback is evaluated and integrated with a focus on clarity, usability and relevance, not perfection for its own sake.

Design & Execution

From structure to delivery

This is where form takes over: logotypes, type systems, visual identities, color palettes, iconography, product graphics, infographics and motion. Design choices are made with function, consistency and implementation in mind, across both physical and digital surfaces.

From structure to delivery

Campaign Development & Shoots

End-to-end creative production

When needed, I lead full creative development and production for campaigns, including concept work, scripting, art direction, casting and location scouting. I collaborate closely with stylists, photographers and videographers to ensure visual consistency and execution. Photo and video shoots are often integrated into a broader launch plan or go-to-market strategy, delivering assets tailored to platform, audience and context.

Delivery & Activation

Ready for implementation

Final assets are packaged and delivered for use in production, digital, packaging or campaigns, including toolkits, manuals, rollout material or launch collateral. If needed, I collaborate directly with developers, production teams or in-house resources to ensure clean handoff and implementation.

Technical insights

1. Documentation & Production Support

2. User guides & Instructions

3. Prototyping

4. Work Under NDA

Let´s do work

I bring experience in developing clear documentation and 2D technical drawings for prototyping and mass production, including product applications, packaging, and product graphics. This work often bridges design, engineering, and supplier teams, ensuring precise communication from concept to finished product. Whether it’s supporting the production of visual elements, preparing application guidelines, or delivering manufacturing references, I contribute hands-on in cross-disciplinary collaboration with engineers, product designers, and manufacturers.

xLia

Creative Hybrid Studio

Extensive experience in developing user guides, instructions, and product graphics for both consumer and B2B markets. He has worked on creating clear, intuitive, and visually engaging guides and graphics that ensure easy understanding and effective use. With a focus on targeted communication for different audiences, he delivers guides and graphics that combine technical precision with user-friendliness.

xLia

Creative Hybrid Studio

Strong expertise in developing prototypes, both collaboratively within interdisciplinary teams and independently. With experience across various projects, including both digital and physical prototypes, development is driven through iterations and testing. The approach combines technical precision and creative innovation, producing prototypes that are both functional and aesthetically appealing.

xLia

Creative Hybrid Studio

Several of the projects I’ve worked on are covered by NDA, especially within MedTech, mobility, defense and product development. This includes work on visual identities, product graphics, packaging, user interfaces, B2B presentations and documentation for production and application. Even if I can’t share these projects publicly, they’ve been an important part of shaping how I work, collaborating closely with engineers, product designers, stakeholders and suppliers, and delivering solutions that balance creativity, precision and real-world constraints.

xLia

Creative Hybrid Studio