Introduction
JUNKYARD x LIA
Tasked with redefining Junkyard’s brand identity, this project aimed to explore a more refined direction without losing the brand’s streetwear DNA.
Deliverables
Concept and ideation, creative/art direction, slogans, graphic design, graphic elements, wayfinding, in-store communication & campaign design, animations, presentations templates, color selections,
Scope
The work focused on developing a versatile visual language, tone of voice, iconography and layout systems designed to perform across web, social and campaign environments.
Credits:
Creative/Art direction, graphic design: Magnus Lia
Photography: Daniel Peralta
Objectives
The brand needed to mature visually — gaining structure, clarity and coherence — without losing the cultural credibility and attitude essential to its core audience.
Junkyard faced the risk of diluting its identity during modernization. The challenge was to balance boldness and edge with readability, trustworthiness and scalability across platforms.
Solutions
Introducing a cleaner typographic hierarchy, refined icon treatments, consistent color accents, and balanced layout templates, blending bold attitude with approachability.
The system included modular design blocks, marked typographic rhythm and a neutral palette with bold accent use — allowing content to breathe while enhancing brand recognition. Web and campaign implementations throughout 2024 demonstrated stronger cohesion and a clearer brand voice across key customer interactions.