Introduction
HYDROLIFT x LIA
Livery & Fleet Design. Functional design for fast recognition in critical maritime operations.
Deliverables
Hull/product graphics, B2B sales materials, expo materials, infographics, animations and art direction.
Scope
Visual system and livery design for the Hydrolift Pro fleet, based on the award-winning SAR vessel Hydrolift P42. The scope covered vessels ranging from 22 to 45 feet, with the goal of developing a unified, professional, and highly legible livery for use in aid, rescue and service operations, both as B2B sales pitch and real life execution.
Credits
Product Design: Eker Design
Art direction & graphic design: Magnus Lia
Video: Civil Protection Malta
Renders/Animatons: Eker Design
Objectives
The vessels operate in diverse and sometimes extreme environments, where fast identification and clear communication are critical.
The design needed to function across multiple hull types and sizes while maintaining coherence, authority and visibility, at speed, in poor light, and from a distance.
Solutions
A modular livery system was developed using intuitive shapes, high-contrast color zones and a clear typographic logic. Symbols and striping were calibrated for visibility, and placement was optimized for both brand and operational clarity.
The result is a scalable, professional fleet design used across production, sales material and prototyping, reinforcing Hydrolift’s role in modern, high-performance marine operations.
