Introduction
GILDE x LIA
Gilde Smaladram aquavit crafted especially to accompany traditional Norwegian dishes such as "pinnekjøtt" (cured lamb ribs) and "smalahove" (cured sheep’s head).
Deliverables
Packaging/label design, concept and ideation, logos redesign, illustrations, graphic elements.
Scope
Create a rich and beautiful design, made to complement the occasion, with references to Norwegian heritage and traditional sheep dishes.
Credits
Art direction & graphic design: Magnus Lia
Project owner: Geir Solem Lysbakken
Agency: Frank Oslo / Dinamo Design
Objectives
The goal was to create a decorative design element influenced by Norse heritage and visual traditions, something that would signal craftsmanship, cultural depth and quality. The design needed to enhance the ceremonial feel of the meal without overpowering it.
The design was crafted to highlight richness through intricate details that reflect tradition, offering a handcrafted and premium overall expression. Drawing inspiration from Norse heritage and aesthetics, as well as patterns found in the western Norwegian bunads (traditional costumes).
