Introduction
EPIGUARD x LIA
Complete brand identity from A to Z for the world-leading Norwegian MedTech company EpiGuard
Deliverables
Naming architecture, slogan, bylines, tone of voice, logos designs, graphic elements, product graphics, user guides, website, B2B presentation templates, visualizations and infomercials, art direction on video and photography.
Scope
I was involved from the very beginning, developing a complete brand identity including naming, logo, tone of voice, product graphics, packaging, animations, user guides and other branded elements. The goal was to create a modern, robust and trustworthy brand with real-life relevance.
Credits
Product Design: Eker Design
Art direction & graphic design: Magnus Lia
Rendrings & ilustrations: Eker Design
Photo: EpiGuard, Eker Design
Objectives
The goal was to create a visual identity that aligned with the established aesthetics of the medtech industry, while also standing out, appearing modern, approachable, clean and intuitive.
The brand needed to earn trust from medical professionals and global decision-makers, without compromising technical credibility or usability in high-stakes environments. The product graphics and infographics had to be immediately understandable. One user mistake could compromise the surrounding environment and put aid personnel and bystanders at serious risk.
User research, testing and evaluation were critical throughout the process. Both the product and the brand had to communicate clearly, with minimal effort and still be perceived as professional, precise and trustworthy.
Solutions
The identity was shaped through extensive user analysis, research, prototyping and testing. Medical professionals and end-users played a key role throughout the process.
Ensuring that every element, from typography and icons to color and layout, supported both clarity and function. The result is a coherent design system tailored for real-world use in both high-stress situations and daily medical routines, combining strategic design with medical insight.
