Introduction
A curated selection of projects I’ve contributed to, solo or in collaboration across studios, agencies and freelance work. Each case reflects a role I've played in shaping brands, products or campaigns for a wide range of clients.
There’s more to each project than what you see here. Don’t hesitate to reach out if you’d like a deeper look, a full walkthrough or the story behind the work.
Credits
Photos and illustrations in this archive are the result of close creative collaboration, or solo work. I’ve contributed as a creative director, art director, designer, and in some cases, as the photographer.
If you have any questions about the work or contributors, feel free to get in touch.
Objectives
The process is never identical, it depends on scope, timing and context, but there are always patterns. Insight is crucial.
The brief may shift, and the outcome might turn into something entirely different than what you first imagined.
Solutions
The Archive isn’t about polished case studies or linear timelines, it’s about capturing fragments of process, output and intent. Some projects were delivered solo, others as part of larger teams. What connects them is clarity of purpose, visual direction and the will to make ideas tangible.
This is where design speaks through context, not just aesthetics.
The Archive is here to give shape to what’s otherwise scattered, ideas, identities, campaigns and directions. Some big, some small. All part of the story.